8 Tips for Facebook Marketing Beginners

Most of us use Facebook as a means for communicating with other people, making new friends, or just for sharing a random hilarious meme. Yeah, everyone is quite accustomed to it, but what about Facebook marketing? If you are new in this business, then you might feel lost. So, it may seem quite difficult to get a huge fan following on Facebook. But, don’t worry, we are here with 8 Tips for Facebook Marketing Beginners which will surely give you the traffic which you are seeking wholeheartedly.

1. Set-up an extravagant page

Well, first things first! It’s utterly important to set-up a page that can attract lots of regular audiences. Facebook has over a billion active users, so you will find sone interested people if you set up your page properly.

 Take advantage of Facebook features. Add links, photos, videos, stories, and other exciting stuff. Facebook also allows you to ping one post, which will appear at the top of your page. That is your golden bait for catching attention. Make it unique and exciting and related to your business. You should also make full use of your CTA button.

Also, you need to work on your about section. It should be short, simple yet attractive, and engaging. Make it sound like you’re a professional but not a boring person. Well, that means that you have to become one friendly professional.

2. Write the Perfect Post

Before writing a post, you need to consider one thing. Your audience is very busy and impatient. You have nearly 5 seconds to engage people in your post. So you have to make your brief and to the point. You should consider these six things before posting anything:

• Try to add a link
• If you are posting a photo, then your caption shouldn’t be more than 40 characters
• Add target keywords related to your page
• Don’t publish anything between non-peak hours
• Your post should be reliable and up to the mark
• Make sure that your post is up to date with current trending topics.

Writing a perfect post is rather easy than you think. Just remember to be yourself and be short and sweet in your post.

Pro tip: post cartoon-like images on your page to increase engagement; people tend to stop scrolling and look at cartoons. Also, adding red to your images or something confusing that makes people thing can make people stop and look.

3. Mix, match, and spice up things

Mixing things might be a very good idea to get some real-time traffic. People usually don’t like the same type of boring stuff. So, it’s necessary to try spice things up. Suppose you are running an online website that sells different kinds of incense sticks. Therefore, you will post content that is related to incense sticks. But, how about adding a few posts which describe different prod of using incense sticks. That will engage your audience and make your page look even more interesting.

There’s also a marketing technique that may come in handy when you are a beginner in Facebook marketing. Try using the 70-20-10 rule. What does it mean? It simply means that 70% of your content should be proven content that supports building your brand or attracting visitors to your site, 20% of content should be premier content which may be more costly or risky, but if it becomes successful then it has a bigger potential to engage new audience, and finally 10% content should be about yourself and your company.

4. Take advantage of Facebook ads

Facebook ads are a perfect way to enhance your Facebook marketing potential. Facebook offers lots of different types and varieties of ads, which may be a little bit costly, yet they are a great bang for your buck.

As I said earlier, there are lots of different kinds of Facebook ads. The best type of ads among them are linked ads, video ads, and carousel ads. We recommend you to try different ad varieties on your page. Just look at the feedback of your audience, and then you may change your ad type if necessary. But always remember not to use too many ads, or else your viewers might think that your page is just a spam one.

Pro tip: read Facebook’s community standards before placing any ads and often as they change. It is easy to get your ad account disabled and hard to get it restored.

5. Speed up your response time

Almost every customer wants a quick response from service providers if they have any queries, problems, suggestions, or just anything. But many beginners think that responding sooner might make them look unprofessional. But that’s not the truth!

On average, the audience seeks a reply between 0-4 hours, but most of the “customer care” rarely gives a reply before 10 hours or more. That’s the perfect spot where you can get ahead of others. Being new in Facebook marketing, you won’t get thousands of queries in one day. So, it won’t be very difficult to reply to everyone within a short time. You should always be polite and respectful to everyone, or else you might be losing some followers.

6. Always keep an eye on your analytics

You should check your analytics at least once every two days. Facebook allows you to check your analytics properly in a very easy to use interface. You should track the activities which are going on on your page. See how many people are liking your content, how many people are disliking it, then you can analyze how to rectify your errors so that you get more positive feedbacks.

You have to remember that there are two types of viewers for your Facebook page- new and returning. As a new page, you would get loads of new users for your page, which is good for your business. But you also have to keep an eye on the number of returning customers. If people are not returning to your page, then it means that your page is lacking something. You have to see what it is. You can also start a poll where viewers can vote or comment on the things which they want on your page.

7. Link other platforms

Now, this is a very very very important step for every marketing website which is out there on the internet. If you have other social media accounts like Twitter, LinkedIn, Bing, Snapchat, Instagram, etc., then you should try to talk about your business in those platforms. Let people know that you are running a business. Tell your near ones to take a look at your Facebook page. But, one thing which you should keep in mind is that you own a legitimate business so you should never spam about your business anywhere. Just try to advertise in a unique manner that excites the viewers and gives you more traffic.

8. Offer your viewers something which they will like

Your audience wants something new every day and every time. You can organize some contests, give some special offers or just some limited time free stuff. People usually like all the things mentioned above. Besides them, you can also be creative and add whatever is on your mind. Just remember to keep it simple.

One method for advertising is going popular among many brands that have thousands of customers. They are interacting with current trends. You know, the internet has now connected the whole world so almost every week a new meme material becomes a hot trend. Brands are taking advantage of it and trying to create something similar, which both excites their audience and engages new followers. You can also try it for yourself.

Conclusion

Engaging your audience may sound quite difficult if you are new in Facebook marketing. But getting traffic is easier than you might think. For example, if you have read this far, then I have successfully engaged you in reading this article 8 Tips for Facebook Marketing Beginners, and you might also want to read another article.

See, it’s that simple. Just do what your customers demand, and you will be shinning in no time.

Click here to read our article Traffic Methods That Will Not Cost You a Cent