Email Marketing: Affordable Web Marketing Technique

Email Marketing is an excellent method when it comes to effective and affordable Internet marketing techniques. It is one of the most widely-used and is known to bring targeted traffic to websites. Email campaigns can help you remain in touch with your clients or prospective clients, send out invitations, announce exclusive deals, and whatnot.

Once you build an email list, email marketing is as easy as composing an email that might be in the form of an e-newsletter or an ordinary statement. All you need to do after that is send targeted emails to your subscribers. However, there is a way to go about it. You cannot just randomly send out emails to people on your list. In this article, we give some tips and talk about what makes up a successful email campaign.

1. Quality over Quantity

Email advertising and marketing is not in any way identical to spamming. There is no point in sending out thousands of emails if your list will not find them useful. In fact, it is counterintuitive. Therefore, you need to add value. Make sure that the content of your emails is interesting and valuable. Your writing needs to be up to the mark.

However, by that, we do not mean you have to write an entire novel. But it is essential to compose your content in a way that engages your audience. Because the only way your emails will prompt action is if they captivate the reader. It would be best if you create insightful, share-worthy writing pieces. Here are some tips that might help:

• Write professionally
• Add some personality to the content
• Make it story-based, if possible

No software magic or marketing trick compares to good writing that makes people look forward to your email.

2. Make your email list want to open your mails

Your emails might get heaped together with numerous other emails the people in your email list probably receive each day. Therefore, you need to make yours stand out.

Improve your subject line by using the extra white room creatively. You may include message symbols, start each word with an uppercase, and ask compelling inquiries. Also, avoid making any astonishing insurance claims, and also not using words like FREE.

3. Keep it real

Avoiding statements that sound too good to be true is not just applicable to your subject lines. Your email material must never, ever, include any guarantee your company can not offer. Otherwise, your promises will have no value to your recipients.

4. Discounts over lowering the price.

If you plan to provide your products and services to your subscribers at a discounted rate, keep in mind that small deductions are not as effective in bringing in customers as substantial discount rates.

In short, talk about discounts rather than price cuts.

5. Make it eventful

Remember, your email marketing campaign should not ONLY be about ‘selling more.’ Sometimes, customers want more than just a discount or a new product. Try to make them a part of your success. A great example of this can be an email campaign designed around how you celebrate the 4th of July.

6. Blog post news

Sending out e-newsletters and postcards provides valuable information to your subscribers. These are the best forms of connecting to your consumers or prospects with a small piece of your blog content. You should ensure the information is short, easy, and also straight to the point for this effort to succeed.

However, provide links in your emails to a larger more in-depth blog post articles to generate more sales opportunities.

7. Keep the time in mind when sending out emails

So, what exactly is the perfect time to send out emails? Well, there is no “one time fits all” solution. It varies depending on the audience. However, statistical evidence can be used as a guideline for developing a hypothesis. Then you can test it out to determine the best time to reach your target market.

Generally, the time between 8 pm and midnight performs the best for both sales and click-throughs. Sending emails on weekends rather than working days has also proven to be more productive.

However, there are so many other factors that affect your email campaign’s engagement levels, such as the condition of someone’s inbox, other email campaign times, etc. Therefore, you can figure out the best day and time for sending out emails to your list only by testing.

8. Address inactive people

Studies show that most email lists consist of around 63% inactive subscribers. It means these people are not as likely to follow up with your emails. If you want to re-engage these people, we suggest starting a re-engagement campaign.

Begin by identifying inactive people on your email list. Ignite interest by sending inactive subscribers an email. Tell them you miss them and want them back. Make sure to mention this in the email’s subject line. Also, consider offering them a special discount or offer.

Move the ones who reply to this email to your active list. Inform the non-responders that you will remove them from your email list if you do not get a response within a specific time frame. 

Consider the following tips to ensure your email subscribers remain active:

• Write clear subject lines that effectively communicate the content in the email.
• Regularly offer discounts, coupons, and arrange contests, so people have an incentive to open your emails.
• Keep the frequency of emails you are sending out in mind. Too much can be bad sometimes. But you do not want your subscribers to forget you either.
• Ask people why they are not interested anymore if they unsubscribe. Then use that information to make changes to your email campaign.

Conclusion

As with most online marketing techniques, creating a working email marketing strategy is an entire process. It involves a combination of planning, sound strategy, and data analysis to improve the campaign. However, the best way to improve and learn is to begin emailing.

With these easy methods of tackling your email marketing venture, your company will undoubtedly succeed in no time at all.